Uncommon Goods Rebrand
Skills: Design, branding
At Uncommon Goods I was one of three designers that rebranded the company over the course of a month. We worked with an external agency to solidify brand messaging, a new logo and colors. However, photography, illustration style, typography, and brand guidelines for social, ads, and site were developed in house. My main contribution was working through user flows for email as well as pitching campaign ideas and developing brand design guidelines.
automated emails
I redesigned over 100 triggered emails, including order confirmation, abandon-cart emails, and post purchase flows. This required working with the product team, developers, and marketers to implement designs with great user experience and branding.
UNCOMMON PERKS PROGRAM
Uncommon Perks is an important revenue driver for the business. I am working on redesigning the Perks welcome series emails, as well as the cancellation and auto renew emails. I work with the product manager to make sure the design has the right tone for each instance. As well as with developers to ensure the design is translated easily into HTML.
MARKETING EMAILS
I was responsible for designing all marketing emails. These emails need to have consistent branding yet still stand out from each other, as we tend to send 5-7 emails a week. I collaborate with the marketing team to get their input on hierarchy, the merchandising team to select products for each email, and the copy team to hone in on messaging.
I animated this tea towel for an email to add some life to an otherwise static layout. We didn’t have many assets or views of the towels, so I was making the most of our assets and it turned out great! We used this GIF across channels, in social and paid ads as well as email. The email drove 14K in sales (in a week), while we were averaging at 5K per week previously.
Another simple animation to make this product come to life and shine.
CROSS PLATFORM FATHER'S DAY CAMPAIGN
My idea for the 2020 Father’s Day campaign brings in the humor of dads just being dads. The plan is the engage people by getting to submit dad jokes and dadisms on social, and then feature some of those jokes in our emails (as well as on social).
SOCIAL CONTENT
The idea for a social drawing contest came from our brand marketing manager and was handed off to the social media manager and myself. We worked together to figure out how it would work on social and what assets we would need. I designed all the posts for our feed and stories, as well as daily roundups to see the submissions. This contest was during COVID-19, when everyone was stuck at home, so it gave people something fun to do and boosted our engagement with our social following.
I was responsible for all of Uncommon Goods’ digital ad creative, including Pinterest which is a big platform for them. I am very comfortable working with a wide range of specs and find ways of adapting our existing content to new ad formats when its not possible to create new content.
